Creativity can be a brand’s greatest asset. Here is how to wield it
Kantar research has shown Pakistani audiences want to see certain themes in their adverts. Here are some of the takeaways
Google’s plans to build a more inclusive internet beyond Covid-19
Between 2015 and 2020, more than 1.5 billion people began using the internet for the first time. Another billion more are set...
FBR amends Annex-H filing timeframe for commercial exporters
ISLAMABAD: The Federal Board of Revenue (FBR) on Friday amended the timeframe to file Annex-H for commercial exporters.
In a statement, the FBR...
Govt to soon launch 5G services for public: minister
KARACHI: Information Technology and Telecommunication Minister Syed Aminul Haque has said his ministry would soon introduce 5G technology for the public, which...
NBP employees’ benefits increase Rs2.57bn in a year
ISLAMABAD: The National Bank of Pakistan's employee-related benefits surged to Rs2.574 billion in one year, according to the bank's financial statements for...
CDWP approves 26MW hydropower project in GB after 11-year delay
Shagharthang Hydropower Project, which was initially approved in 2009 at an estimated cost of Rs3.3bn,will now be completed at Rs8.6bn
FBR issues procedure for oversight committee to settle cases
The Federal Board of Revenue (FBR) on Friday issued procedure for assessment oversight committee to resolve cases of settlement filed against assessment...
Dollar falls to eight-month low against rupee; reaches Rs159.46
KARACHI: Pakistani Rupee continued its winning streak against the US Dollar in the interbank market, gaining another 37 paisas on Friday to bring...
Wheat support price increased to Rs1,650
ISLAMABAD: The federal government on Friday enhanced wheat support price to Rs1,650 per 40kg for the next crop.
The Economic Coordination Committee (ECC)...
‘SPB committed to facilitating SMEs, women entrepreneurs’
Dr Reza Baqir says SBP is setting up 'Pakistan Credit Guarantee Corporation' under which banks will get 60pc risk cover on lending to SMEs
Oil falls as coronavirus cases rise and US vote count continues
LONDON: Oil fell towards $40 a barrel on Friday as new lockdowns in Europe to halt surging Covid-19 infections sparked concern over...
Govt plans to transform outlook of energy market: minister
ISLAMABAD: Energy Minister Omar Ayub Khan has said that the government has planned to transform the outlook of the energy market under...
Indicators signify economy heading in right direction: Qureshi
Foreign Minister Shah Mahmood Qureshi has said that increase in foreign exchange amid coronavirus pandemic reflects overseas Pakistanis' trust in the economic...
ML-1 project to modernise railways, accelerate economic activity: PM
PM Imran inaugurates upgraded Hasan Abdal Railway Station, says govt striving to facilitate tourists and Sikh pilgrims
PTV being restructured, not privatised: Shibli
ISLAMABAD: Information and Broadcasting Minister Senator Shibli Faraz has rejected reports that the government is going to privatise the state-owned Pakistan Television...