The Indian government has stepped up its public diplomacy against the list of international celebrities defending the protesting farmers in New Delhi...
Over the past two decades, Pakistani lawn has become a $50 million+ market in India, but politics means that Pakistani brands and exporters have found it difficult to grow what could be a lucrative market
As advertisers grow their media investments in a new generation of brand ambassadors and celebrities, Profit conducted a study to determine just how viable influencer marketing is as a career path in Pakistan
The country was once one of the largest cotton producers but lately it is finding it hard to meet its cotton production targets, and all the players blame each other
Under the leadership of Wasim Khan, Pakistan cricket has taken on a new life. But are the changes making a real impact, or are they mere eyewash?
The rupture in relations between Pakistan and the UAE is bad – both for the country’s citizens and for the government – but it can also be an opportunity for Pakistanis to finally stop using Dubai as a financial haven
Hastened by the coronavirus pandemic, cloud kitchens may revolutionize the way the $20 billion restaurant industry works in Pakistan
It turns out that Pakistanis pay billions of rupee each year to streaming services, defying the stereotype that we do not pay for content. How will that shift the market for content, and for talent in the performing arts?
Zafar Masud survived a plane crash, and the bank he leads barely survived the 2008 financial crisis. Now, he wants to make Pakistan’s largest provincial government-owned bank one of the country’s Big Five banks. Can he pull it off?
Religious dress codes exist for women, but not men. Discrimination against religious minorities can get quite explicit, and even against non-religious Muslims. Will this spread to other parts of Corporate Pakistan?
The women's undergarments industry in Pakistan is underreported on and under researched. But Pakistani women have more money to spend on quality products now, even if social stigmas persist
Two banks – Meezan Bank and Bank AL Habib – are knocking at the door of one of Pakistan's most exclusive and powerful clubs. Here is what that means for the country's financial services sector
Naya Pakistan Certificates are ridiculously attractive for investors. But here is why that is bad for Pakistan
The government’s attempts to offer special privileges to expats to lure their dollar deposits is a slap in the face of every hardworking Pakistani who plays by the rules within Pakistan... and is terrible policy even otherwise
For decades SEZs have been touted as a driving force to help the economy. Past experiments have not worked well, will the latest push for them be more successful?
The state-owned company wants to get out of the consumer business and focus on its infrastructure business. That could result in cheaper cellphone and internet services for all Pakistanis.