How to break Pakistan’s Dubai addiction

The rupture in relations between Pakistan and the UAE is bad – both for the country’s citizens and for the government – but it can also be an opportunity for Pakistanis to finally stop using Dubai as a financial haven

Not just another fad: Cloud kitchens are here to stay

Hastened by the coronavirus pandemic, cloud kitchens may revolutionize the way the $20 billion restaurant industry works in Pakistan

The streaming wars have come to Pakistan

It turns out that Pakistanis pay billions of rupee each year to streaming services, defying the stereotype that we do not pay for content. How will that shift the market for content, and for talent in the performing arts?

The Miracle Man at the Bank of Punjab

Zafar Masud survived a plane crash, and the bank he leads barely survived the 2008 financial crisis. Now, he wants to make Pakistan’s largest provincial government-owned bank one of the country’s Big Five banks. Can he pull it off?

The discriminatory hiring practices of Islamic banks: is this the shape of things to come?

Religious dress codes exist for women, but not men. Discrimination against religious minorities can get quite explicit, and even against non-religious Muslims. Will this spread to other parts of Corporate Pakistan?

So you want to buy a bra in Pakistan. What are your options?

The women's undergarments industry in Pakistan is underreported on and under researched. But Pakistani women have more money to spend on quality products now, even if social stigmas persist

The dominance of the Big Five banks is about to be broken

Two banks – Meezan Bank and Bank AL Habib – are knocking at the door of one of Pakistan's most exclusive and powerful clubs. Here is what that means for the country's financial services sector

Naya Pakistan Certificates are ridiculously attractive for investors. But here is why that is bad for Pakistan

The government’s attempts to offer special privileges to expats to lure their dollar deposits is a slap in the face of every hardworking Pakistani who plays by the rules within Pakistan... and is terrible policy even otherwise

What will the Special Economic Zones do for the economy?

For decades SEZs have been touted as a driving force to help the economy. Past experiments have not worked well, will the latest push for them be more successful?

PTCL wants to sell Ufone. Here’s why that’s a good idea

The state-owned company wants to get out of the consumer business and focus on its infrastructure business. That could result in cheaper cellphone and internet services for all Pakistanis.

How big is the Pakistani middle class?

The number of people in the country who reach this point every year varies, as does the number of people who fall out of it. A place in the middle class in Pakistan, like all things related to the economy, is quite volatile and precarious

Mitchell’s: Can a new management save an old company?

Najam Sethi has taken over his wife’s family company and brought along a marketing executive to run the company, but can the food company’s deep problems be solved with more money and an ad campaign?

From urban morass to global city: how Karachi can fuel Pakistan’s rise

Pakistan’s largest city and commercial capital can join the ranks of cities driving global economic growth and dynamism in the national economy, but it will require vision, and a political settlement that has long eluded the city and its residents

Why are Pakistani advertisers ignoring TikTok?

Due to brand safety concerns, advertisers in Pakistan are working directly with TikTok content creators instead of working with the Bytedance platform. Profit investigates why.

Sorry, JazzCash & Easypaisa; the fintech revolution for the unbanked is finally here

In October 2017, the giants of Pakistan’s financial and policy scene met at the most expensive hotel in the federal capital for...