How Sehat Kahani is fighting Covid-19 through telemedicine in Pakistan

The Covid-19 pandemic took the world by surprise. It not only made a gigantic dent within the healthcare facilities globally, but also...

Can Careem crack the super-app code?

Pakistan’s largest tech company has gotten people used to the idea of paying for rides online. Will it now succeed in creating its own online ecosystem?

The lockdowns devastated consumer spending, but food and pharmaceutical companies remain resilient

Pakistan consumer companies, a handy catch-all term, is a bit of a misnomer. The trajectory of a company’s revenue and profitability depends...

Covid and the economic slowdown hit the auto sector hard, but the outlook for 2021 and beyond looks brighter

Is there any silver lining for the automobile sector in the pretty awful year that has been 2020? Yes, and that is...

No lockdown, no problem: oil volumes increase in May

Most fuel types have seen a sharp recovery last month as pandemic-induced lockdowns ease, except for jet fuel

Why foreign investors love MCB Bank

The bank’s conservative lending style, coupled with a management that foreign investors have come to trust, explains much of the premium in its valuation recently

The locusts are new, the wheat crisis is not.

Pakistan has faced food shortages before. Here is what we can learn from them.

Mobilink Microfinance claims to be Pakistan’s largest digital bank. Is it?

The beginnings of the microfinance sector in Pakistan can be traced back to the very earliest rural development projects funded by donors....

How on earth are Sarya manufacturers consistently coming up with great ads? And why all of a sudden now?

The latest DVC from Amreli attempts to create an emotional connection between strength of character and the reliability of its product

The budget of Ls: Explained by economists

Experts explain how 'corona budget' focuses more on 'lives, livelihoods, locusts and lockdown'

Pakistan’s equity markets are getting more sophisticated. Will investors notice?

March 24 should have technically been a good day for the Pakistan Stock Exchange. Right after Pakistan Day, the PSX was finally...

Hey shehri babu, here is why you need to pay attention to the locust invasion

Back in February, Profit had done a feature on the swarms of locusts laying waste to entire yields of crops and threatening...

Meezan Bank set to benefit from the government’s expansion of Islamic debt issuance

As the government gears up to borrow as much as Rs750 billion in Islamic bonds from the country’s financial system, one bank...

The LUMS price hike: how not to handle higher education in a pandemic

It started, as all things seem to these days, with a twitter trend. #LUMSFeeHike climbed the national twitter trend in Pakistan in...