Mountain Dew recently dropped the hottest collaboration in Pakistani e-sports history.
“Get your #DewKaSquad ready because Dew has marked their territory in popular mobile game PUBG. The #DewXPUBG partnership means there is exclusive in-game loot up for grabs, from Dew themed parachutes to Battle Points and other merch! And the best part? Anyone with a smartphone can be part of the action,” a statement issued by the company read.
The collaboration was announced on 22nd September with an action-fueled ad that showed intense gameplay and featured the exclusive Dew fueling stations within the game. Players have to collect a certain number of Dew cans to get the prizes on offer…what better incentive to get back to PUBG, or even start playing, if you haven’t dabbled in it yet?
“So, grab a Dew and your phone and boot up PUBG because Mountain Dew is creating a permanent space for Pakistani E-Sports champions.”